Welcome West started as Pikes Peak Urban Living in November 2010. The market was still terrible, and social media a free wild west experiment we were only too willing to use. We announced our arrival that month via a series of press-release-style blog posts. The media outlets? Our friends. We spoke about Unicorns in Balloon Factories. Story-telling snowmen. Somehow, these narrative yarns related to consumers. We were goofy then, too.
At the core, we are nothing without consumers. We can claim whatever we want about how fantastic and best-in-the-world our business model is, but it means jack-squat if no one wants it.
That’s the key—what consumers want. One of our hallmarks has been empathy with what people want. We intuitively “get” what people need. But we build our game plan around what people want.
The list of what a consumer needs is precious and small and basic, and anyone in this business of real estate ought to be able to accomplish it, 100%. So what if you can fulfill someone’s need… shouldn’t anyone be able to put a sign in the yard and proofread for misspellings in the MLS?
Here we are now, nearly five years into the Pikes Peak Urban Living experiment working on something entirely new. We survived the Great Recession, the Waldo Canyon and Black Forest Fires, and we did so because we were mobile, nimble and no longer surrounded by the artifice that clogs this business.
If you had 5 minutes to evacuate your office, could you do it? We never planned to have to do that, but our digital systems allowed that to be a nonissue. We could simply and quickly move out and get back to the business of helping our people.
Our business structure allows us to have a life outside of real estate. Correspondingly, we can selflessly orient our core values around what actually fuels our business—the consumer.
Our core values have not only remained true, but even more steadfast, because they are our reason for being. They are aligned around what consumers want:
- They want deep smarts.
- They want objective data.
- They want pricing thoughtfully presented in many different ways.
- They want to understand the risks of their decisions.
- They want empathy.
- They want consistency.
- They want accessibility.
These wants are reflected in our core values:
- We have over three decades’ experience as well as undergraduate and graduate degrees from rigorous and prestigious institutions. We offer our clients both unique wisdom and deep smarts.
- Facts are always superior to rhetoric. We convey objective data—to our clients, peers and other professionals.
- Market forces are constantly variable. Consumer motivations are always evolving. We present pricing on a variety of models. This helps sellers properly position their homes for the best opportunities. It helps buyers understand all their options.
- We are entrepreneurial with our money and business model, but not with our clients’ desires, hearts and finances. We convey risk in all its various shades. We present options, and the likely outcomes of those options.
- We are present to our clients’ emotional needs, and use skill and care in role-playing a variety of outcomes. While we are mobile, co-working techno-geeks, we still believe the highest quality of communication is face-to-face. Texting is for relaying measurable, inarguable data only. We are consistent and empathetic.
- Lastly, we lifestyle-overlap with one another. We share clients on a case-by-case basis, always striving for the personal, custom solution. Some properties are better listed by one of us, while another of us would be the better option for working with buyers. Our efficiencies increase our accessibility.