Selling

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Selling

Real Estate is defined by a fluid marketplace supported by ever-changing buyers who make offers based on any number of variables. Sellers simply set expectations. If a seller fails to attract buyers who see their home as valuable, their home will not sell.

The most important key to selling a home is a seller’s capacity to make wise and insightful decisions. Proper marketing begins with a home’s price. Proper pricing helps a home “make the cut” and maximizes showing traffic by getting the best buyers in right away. But the sellers who understand the multiple dimensions of pricing are the ones who come out ahead.

Pricing is only the tip of the spear for a seller. Every contractual negotiation has five distinct parts:

  • Price
  • Dates for Performance and Investigation
  • Terms of Sale
  • What stays and what goes
  • and are there contingencies to the sale?

Who are the buyers for a particular neighborhood? What neighborhoods and for that matter, what other cities, states or locations compete for the buyers’ interest? Which buyers will most appreciate your lot’s unique qualities? What media do these buyers consume that influences their preferences? Proper real estate representation takes into account all variables, and builds a strategic framework for customized, but repeatable, success.

Equipping individuals to make powerful decisions for their family, their lives and their professions is the distinct advantage offered by the professionals of LIV Sotheby’s International Realty. Having practiced real estate since 1999; been a member of Empire Title’s Peak Producers since 2011; and been a part of the Top 2% in sales in El Paso County for six of the last seven years, there are few trends and few brokerage options that actually benefit a high-producing agent. But few sales organizations in the world offer the dynamic productivity, brand standard, and commitment to client care that is represented in Colorado’s own LIV Sotheby’s International Realty. The demonstrable advantage of this organization is best appreciated by those selling their residential property.

Our expertise lies in making complicated data accessible so the seller can take advantage of it. That includes maximizing appeal, presenting that appeal, leaving the buyer with no questions to ask, and sealing the transaction with seamless, consistent communication. It means a consistency of marketing that reduces noise to let the appeal, resonate. It means creating lasting, bonding impressions through quality flyers, photo-stock brochures, emotive content, and film. It means promulgating properties with distinct quality on the main search-engines such as Realtor.com, Zillow.com, Trulia.com and REColorado.com. It means creating connections of depth on the premier real estate websites in the world. These include Sotheby’s Realty, and Luxury Real Estate (where LIV Sotheby’s International Realty is the only Regent-member in Colorado). It means a detailed media schedule in premier avenues like The Wall Street Journal, the Financial Times and China’s Juwai. It means executing on this promise in every facet, with a support team of professionals in every capacity.

Selling a home is an ending –  and an opportunity. At long last, the Pikes Peak Region can now enjoy a measurable difference in their real estate representation.