“They have difficulty balancing all that they love.” It was the staggering, and overwhelming message from an miner of insight. The ballroom of the Four Seasons Wailea on Maui, the presenter Michela Abrams founder of Dwell Magazine, addressing 300 or so real estate professionals and other individuals curious as to the future direction of real estate’s high-end. […]
Captivated. The next chapter of a buyer’s story: will it happen here? In 30 seconds, and often less, a buyer’s mind organizes the random and distills it into meaning. The first 30 seconds inside a home are an assault on the buyer’s five senses: How does it look? How does it smell? How is the sound level? (Hands […]
In front of a for-sale home may be one of the most random, wackiest, and truest reads into a person’s desires. This was in front of a $650,000 home in Pine Creek. I know the buyers did not “hope” for a blocked gutter that would surely bust their coccyx if they dared walk across the […]
Two by Three Inches. That’s the real estate of your home’s first photo in the eyes of the beholder. A quick, rapid-fire association of attachment or distance viewed through a smartphone screen. Around 70% of American’s own a smartphone. Around 75% of homebuyers use a smartphone in their search. The average homebuyer using a smartphone spends […]
Julia Roberts wanted to sell her house in Hanalei, HI initially for $30 million. Hey, it was an awesome location, it was a beloved home in the area, it was a licensed rental, and she had the miracle worker Neal Norman on her side. Well, after a year, they came to terms at $16.2 million, […]
As a seller, that’s probably not the best call-to-action blog post. But it’s possibly the most critical. When you sell your home, you are exposing your possessions, your world and a very good chunk of your life to the world at large. A sign in the yard announces your intent. “Syndication” distributes your listing to […]
When I started in real estate in 1999 it was also a seller’s market. I was encouraged to write my contracts with the clause “Specific Performance” selected. The reasoning was that it showed good faith and was a stronger term in writing the contract. If my buyer was to default the deal, they wouldn’t just […]
Flyers are Bad. It’s Proven. Buyers make connections with a home in a quick and sometimes random way. So why do flyers overwhelm the consumer with a laundry list of features? Today’s buyer is motivated to buy for solid reasons—rates are still low, and prices, while still relatively low, are almost certainly on the rise. […]