As I make calls daily to friends, past clients, other Realtors, other participants in this segment of the macroeconomy, I get the same question without fail. It takes on different variations, but it usually looks something like this: What Will Happen When This is All Over / How Will We Know If This is Over? […]
Best in Class Marketing does indeed look different. What’s different? The strategy implemented. The most important piece of my listing presentation is lingering on a little nugget of consumer voyeurism: the average consumer engages with Zillow for less than 90 seconds. They’re in, they look, they move. The average consumer engages with www.SothebysRealty.com for 12 […]
Context and Insight are the underpinnings of a solid strategy. For a decade and a half, I have taken pride in producing actionable and accessible data for clients, companies and trade organizations. At LIV Sotheby’s International Realty, I now have kindred spirits who produce the same. Here is the 2020 offering from Senior Financial Officer […]
One of the reasons I joined LIV Sotheby’s International Realty was that I had a vision of quality I had longed to execute in my listings for years, but no capacity for transmission. I had good, but not great photographers, and if I posted them to the MLS, somehow they’d look degraded on Zillow and […]
One of the highly unique attributes of working for Sotheby’s International Realty is the brand operates in 72 different countries. Most real estate conventions are in Las Vegas or Orlando in February or March, but because Sotheby’s has to consider the Southern Hemisphere, their convention is next month (every 18 months for global planning purposes) […]
I was a real estate brokerage branch manager from 2005 to 2007. The market was changing, I could feel it, but I was tasked with managing a group of brokers that had never experienced significant change or disruption to their income stream. In a desire to quantify what I was feeling, data became my play […]
I work for Scott Webber, one of the most progressive minds and attractors of talent in the North American Real Estate Industry. Scott’s Sotheby’s footprint includes 23 offices in Colorado, four around Lake Tahoe, an office in Ventura, CA, and Summit Sotheby’s in Park City and St. George, UT. According to the Swanpoel Mega 1000, […]
The reports of the Colorado Real Estate Market’s Demise appear – at the moment – to be premature. Make no mistake, late July 2018 through December 2018 saw a significant slow down in sales activity across the Front Range. Sales activity at year’s end more closely resembled 2015 than it did the all-out blitz of […]
On a personal level, 2018 was a transitional year. After spending most of Fourth Quarter 2017 not working, and figuring out in First Quarter 2018 whether or not to launch a real estate brokerage or join the best brand in the business (good choice, the latter), I started the year in March. It was a […]
Much has been made of the “cooling” real estate market. The descriptors run the gamut from “course correction” to “flattening” to “leveling off” to “disappearing”. For the moment, the most apt term should be “normalizing.” In 2015, Colorado Springs was behind the all-time record pace in unit sales from 2005 until the very last month […]
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