Flyers are Bad. It’s Proven.
Buyers make connections with a home in a quick and sometimes random way.
So why do flyers overwhelm the consumer with a laundry list of features?
Today’s buyer is motivated to buy for solid reasons—rates are still low, and prices, while still relatively low, are almost certainly on the rise.
And other reasons for buying are quite specific. Maybe it’s a need for quiet, a place to nest or an entertaining space. Perhaps it’s a place to raise twins or the need for a dual-purpose home and office.
Bottom line, buyers want something special. Something with a hook.
Instead of a barrage of features packed into a text-dense flyer, our custom signs communicate that hook. A modern remodeled bathroom? Put that front and center. A cherry and granite kitchen in a sea of ‘90s oak? Market that! Or, in the case of this house, a living room with a custom fireplace made of locally quarried Southern Colorado stone.
Simply put, we amplify your home’s best qualities and make it easier for a buyer to buy.
An empty flyer box, or scraps of paper blowing down the street, creates a negative first impression. What gets the buyer’s attention—in a positive way—is a visual statement about what’s inside the home, what can not readily be seen from the curb.
We are dedicated to doing things effectively, not just for the sake of being different. Our custom signs, unique for every property we list, are one more way our properties are able to command top dollar for our sellers.